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‘Baby Einstein’ a fraud

Posted by gnn1 on Wednesday, 8 August 2007

Baby development videos can actually slow a baby’s development!  Infants aged 8-16 months who watch them understand 6-8 less words, on average, than their counterparts.  The results for the 17-24 months age group showed neither a positive nor negative effect.

Dr Susan Linn, co-founder of the Campaign for a Commercial-Free Childhood coalition, accused sellers of the baby development DVDs of “false and deceptive marketing”.

“Not only is there no evidence that baby videos do any of the things the baby video industry claims they do, but these media may actually be undermining the development of the very skills they claim to foster,” she said.

Dr Linn has filed a formal complaint with the US Federal Trade Commission over the DVDs.

My friend’s little brother ‘watches’ them and at two years old he’s barely talking.

Source: Sydney Morning Herald


2 Responses to “‘Baby Einstein’ a fraud”

  1. chelsea said

    I am doing a research project of the theories of childhood development amd as a part of that I have been looking into if it is possible to make a “super baby”. From my research I have infact found plenty of ways to create a child that will have a head start and great potential but, Baby Einstein and other education videos only lowers a child’s chances at a bright future.

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